Why All Of Your Marketing Should Be Under One Roof


Your audience doesn’t know you exist elsewhere unless you TELL THEM – hear me out on this 👇🏼⁠


We once had a client – let’s call her “B” – come to use doing ALL of the things⁠

→ Instagram⁠
→ Facebook⁠
→ Podcast⁠
→ Pinterest⁠
→ Blog⁠

She was consistently creating content for all of these platforms (🙋‍♀️ hi, exhaustion) but felt like she wasn’t monetizing as much as she should based on the amount of content she was producing⁠

She was stumped as to why this was happening⁠

👉🏼 This was the point she came to us⁠

What we found was that her audience simply DIDN’T KNOW that she was on so many platforms, creating so much valuable content for them!⁠

Why? ⁠
She wasn’t promoting one on the other!⁠

Ex: She didn’t post about her Podcast to her Instagram and wasn’t linking to her Blog on Facebook 🤯⁠

This is a key missing link 🔗 for so many content creators! ⁠

👀 We get so caught up in the creation that we forget we actually have to MARKET it correctly in order to get this incredible content in front of the right people⁠

If this is resonating with you because you have your hand in every pot but aren’t seeing the results from this time – you need to begin reassessing your BRAND EXPERIENCE⁠


Here’s what I’m talking about:⁠

1️⃣ ONE ROOF⁠
Pass your marketing efforts to 1 team member or contractor to handle everything. When you split up platforms, is when we see the biggest divide in messaging (ie. Pinterest Manager, IG Manager, etc)⁠

2️⃣ CONSISTENCY⁠
Your brand voice, as well as content, should be consistent across all platforms. New podcast release day? This should be pushed to all platforms with proper messaging ⁠

3️⃣ DON’T WORK FOR YOUR CONTENT⁠
Your content should be doing the work, not the other way around! Allow it to bring in the leads with strategy + consistency ⁠


Once you nail these practices, your audience will become more in tune with your brand, aligned with your mission, and ready to buy your next offer 🔥🔥

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