If you just made it through the chaos of Black Friday and are realizing you don’t actually have a Holiday marketing plan yet – read this post ASAP (and hit SAVE so you can reference it later) 👇
With the holidays right around the corner, here’s how you can (& should) start planning for your most epic sales season yet:
🎄 THINK: GIFTING
Swap out your usual script of how your offers are ‘everyday necessities’ to how they can be a fun gift that your audience can send to their family & friends – extra points for creating gift guides!
🎄 RAMP UP EMAIL MARKETING
Your email marketing is going to be key to sales this holiday season. Start planning what you’ll be sending out throughout the month NOW, and consider sending VIP offers to your most attentive audience members!
🎄 PROMOS PROMOS PROMOS
If you’re product-based, start those promos asap! Due to shipping delays, your promos shouldn’t go past Dec 12th. The weekend of Dec 10-12 is the perfect time to get in your last promo of the season and see those sales skyrocket 🚀
If you’re a service provider, focus on how you can create an experience out of gifting your service to a friend or family member. A great option is offering the option of an e-gift certificate, or an email with a video tutorial. Think: tangible gift 🎁
If this is getting your wheels turning + you haven’t already thought about January – plan your Holiday marketing now + IMMEDIATELY start thinking about your marketing in 2022. It’s the perfect time to make sales as everyone is ready to kick it into high gear in the new year 🎊