Let’s talk about your social media manager’s future –
Every brand that’s working with a social media manager today is getting away with paying them a few grand a month to do the work of an entire marketing team.
And while your social media manager is probably “young” and between the ages of 20-29, what you may not be realizing is that your future CMO is actually a social media manager today.
It is the Gen Zs and Millennials leading the social media management industry right now who will be holding the CMO positions 5-10 years from now – if they haven’t already (because yes, I have met 23 year old CMOs at start-ups).
As the social media management industry continues to evolve,
listening to these people on your team is going to help you get ahead so much faster – because they know what they’re doing, and one day they’ll be in that C-suite position.
Rather than treating your social media manager like they’re replaceable, or just an intern, or only deserve the equivalent of a part-time salary, it’s time to recognize them for the expertise they bring to the table. Approaching them the way you would be approaching your CMO will take you a long way – because while they may still be young, they are leading your brand’s voice and trajectory on social media, and keeping you relevant in the ever-changing online space.
If you haven’t found a social media manager that fits you and your brand yet, head here to learn more about how to work with us. And if you’re looking for more helpful tips, check out our Tik Tok and be sure to click Follow to stay up to date on our posts.