In today’s episode, we are joined by Megan Taber, founder of MET Media. They are a social media management company that specializes in video content. In late 2020, Megan graduated with an acting degree while the entertainment industry was at a standstill. Megan always had a knack for social media, so she decided to take a leap of faith and start offering social media management services to businesses in desperate need during the pandemic. Today, her 15 years of experience in the entertainment industry, combined with her marketing expertise serve as a unique background in the creative and video marketing that she and her team offer her clients around the globe.
In this episode, we discuss:
- [2:08] How Megan got started in the online space
- [3:37] Megan’s experience with starting her own agency
- [7:36] Why MET Media specializes in video content
- [8:29] The importance of video content and why we have seen a shift to more video content
- [12:54] Megan’s best advice for making video content creation easier for your brand
- [14:19] How to keep on top of the trends while planning ahead
- [19:30] The easiest ways to still participate in trends without face forward content
- [24:08] The benefits of using UGC and influencer marketing and which is more cost effective
- [27:16] The difference between a social media manager and a UGC content creator
- [30:59] How the pandemic caused massive business growth for both Emma and Megan’s businesses
- [32:57] Helping clients understand their analytics
- [39:02] One thing Megan wishes everyone knew about digital marketing
How Megan got started in the online space
In 2020, Megan started in the online space by working on the Ninety Five Media team. She worked with Ninety Five Media for over a year before leaving to start her own company, MET Media. Megan credits a lot of what she does in her own business to what she learned while working with Emma and the rest of the team at Ninety Five Media.
Megan’s experience with starting her own agency
One big thing that Megan has learned since starting her own agency is that your mindset has to completely shift as an agency owner. When you have a team, you have to deal with the whole hiring and firing process in addition to consistently bringing on new clients.
Megan worked for another agency after leaving Ninety Five Media that told her she did not have what it takes to be an agency owner. This experience lit a fire under her to pursue starting her own agency. Megan has always seen herself owning an agency as she enjoys helping businesses thrive on social media and reach their marketing goals.
As a leader, you are constantly faced with your own weaknesses but Megan has appreciated the learning experience and growth she has seen as a result.
Why MET Media specializes in video content
Megan has over 15 years of experience in the entertainment industry. Because she has always been around the production space, the video world has come naturally to her and she feels like she can provide her clients with a unique experience. Over the years, video content has continued to become more prevalent and Megan enjoys being able to help her clients tap into video content across all platforms.
The importance of video content and why we have seen a shift to more video
With so much content floating around these days, our attention spans have gotten exceedingly shorter so video content helps grab the attention of our customers much better than a simple graphic. Focusing on videos gives you the ability to tap into your creativity and provide your own unique spin within your marketing.
A lot of time we can get stuck in our old ways of marketing the same way we have been for decades – so video allows us to create something that our audience can get excited about.
Megan’s best advice for making video content creation easier for your brand
Video content can be intimidating for a lot of people so planning ahead is crucial to success. Knowing when you will be launching helps you plan your content around your offers instead of being reactive afterwards. Video content creation usually involves more people in the process too, so the further ahead you can be, the better.
How to keep on top of the trends while planning ahead
The easiest way to stay on top of the trends without having to plan your content on a weekly basis is to save spots in your content calendar for those trending videos. You can create two videos in advance and then leave space for one trending video per week so you still have a plan, but can take advantage of the trends as well.
The easiest ways to still participate in trends without face forward content
Not everyone is the face of their brand, or wants to be, so Megan shares that User Generated Content (UGC) and Influencer marketing are great ways to still participate in those trends without having to create face forward videos.
UGC is when someone else creates the video content for you to use on your platform so you can hire a company like MET Media or even a freelancer to do this for your brand. Influencer marketing is where you hire someone in your niche with a decent following on social media to create content about your brand and post it on their social media profile.
The benefits of using UGC and influencer marketing and which is more cost effective
UGC has evolved a lot over the years, as the main way to get it in the past was by people organically tagging you in their content using your products. Nowadays, you can hire people to create UGC for you so that you do not have to wait for it to organically happen. The good thing about UGC today is that you actually own the content, whereas in the past the original content creator owned it and you were just resharing it to your platforms.
As of now, the UGC industry is still relatively new, so prices are all across the board. Influencer marketing has been a steady industry for the past 5-10 years now and you can get a good idea of how much someone is going to charge just by looking at their following.
If you are a newer brand that is not established quite yet, UGC is likely the way to go as you will get a certain amount of content for a flat fee. With influencer marketing, you usually will be charged a much higher rate for just one video and you will not be the owner of the content, the influencer will. Although with influencer marketing you can probably work with a smaller influencer in exchange for sending over the product, there is not always a guarantee that they will post since it is an unpaid opportunity.
The difference between a social media manager and a UGC content creator
People do not realize that a content creator and a social media manager are two completely different things. When you hire a UGC content creation team, their job is to create beautiful content for you to post whereas a social media manager’s job is to dig deep into the social media strategy and create a holistic social media presence.
How the pandemic caused massive business growth for both Emma and Megan’s businesses
In the past, a lot of businesses were weary of the power of social media but during the pandemic they began to understand the importance of being on social media. This realization caused massive growth for both Emma at Ninety Five Media and Megan at MET Media because brands were finally realizing that social media is a nonnegotiable for growth.
Helping clients understand their analytics
Megan sends her clients a report every month breaking down their stats. As the expert, she knows which numbers are the most important to look at and can advise her clients on their next best steps. She makes sure to break it all down in an easy to understand format so her clients can understand why each element is important.
One thing Megan wishes everyone knew about digital marketing
Digital marketing is a long game. You cannot just rely on one month’s worth of content to do all the work for you. You need to keep tweaking and changing based on your data each month to see the best results in the long run.
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