How To Create An Effective Social Media Strategy

The hard truth: posting a photo on Instagram once a month when you have the time isn’t going to cut it

We know what it’s like as a entrepreneur/small business owner – you’re running around every day, doing a MILLION different things, and social media is the last thing on your mind.

But the reality is, posting a photo every once in awhile just isn’t going to bring in new clients or even get you in front of a new audience. It’s simply throwing another post into the void.

So how do you see a ROTI (Return on Time Invested)? Simple – by creating a well-thought-out and actionable social media marketing plan.

We know that’s easier said than done. But here at Ninety Five Media, that is the foundation of what we do.

Our Ninety Five Media Method focuses on four key steps:

  1. Goals

This step is where you should take a step back and ask yourself: what is important to you when it comes to growing your brand? What would it look like if you hit these goals? Then create a formal list and a timeline of when you would like to accomplish each.

2. Strategy

This is when the strategy comes into play – based on your goals, you’ll need to dive into (or have your social media manager) how to actually accomplish them. What platforms do you need to get on? How often do you need to post? All of this goes into a strategy plan.

3. Execute

This step is where you actually start executing your strategy plan. This could look like you doing it all yourself, or hiring a social media manager/virtual assistant to do it for you.

4. Data

The last step isn’t one to be missed! Analyzing data is so important when it comes to figuring out what is working in your plan and what needs to be adjusted. Use it to your advantage!

These steps are simple enough that any entrepreneur can replicate them and see real results, but if you need further assistance, head over to the “Contact Us” page and chat with us about making a plan that suits you and your business

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