Ep. 29: Let Selling Be Easy with Lynette Esperanza Robinson

For new and scaling entrepreneurs, creating and marketing the service or product can come naturally. However, when the strategy calls for sales, business owners may find themselves shrinking and full of anxiety, or just out of ideas.  The key is to approach sales in a way that is authentic and honest. By focusing on building relationships and offering solutions to people’s problems, rather than simply pushing products or services, we can create a sales process that feels natural and empowering for everyone involved.

In today’s episode, we are joined by certified master life coach and business coach, serial entrepreneur, and highly sought-after podcast guest, Lynette Esperanza Robinson. Lynette teaches a transformational sales system that has helped clients double and even triple their revenue. She has been featured on numerous international platforms and has successfully owned both online and brick & mortar businesses while raising her family. With her 15 years of experience, Lynette has coached and trained entrepreneurs to flourish in their niches, working with high performers across various industries such as health, music coaching, and e-commerce.

Listen in as we speak about:

  • The positive impact of representation to future entrepreneurs
  • Mental shifts for overcoming anxiety when approaching your sales strategy
  • The power of language when understanding and selling to your buyer
  • Lynette’s Transformational Sales System – How her clients are able to double their revenue

And much, much, more!

The positive impact of representation to future entrepreneurs

The value of seeing women in successful roles is so important. Why? Because it has the power to inspire others to pursue similar paths. Without representation, people may never know that certain options are possible for them. The representation of women in business is especially critical as it can help women see that success is possible and can encourage them to be unapologetic in their pursuit of it. It’s not about finding the one perfect way to succeed, but rather figuring out how to do it in your own way using proven strategies and systems.

Mental shifts for overcoming anxiety when approaching your sales strategy

Overcoming a fear of sales can be as simple as reframing your mindset. Instead of thinking of sales as a necessary evil, think of it as an opportunity to help people solve a problem or achieve a goal. Remember that sales are not just about making a profit; it’s about building relationships and providing value to others.

Sales can be one of the most intimidating aspects of running a business, especially for women. Men are often taught how to negotiate and oversell themselves, while women may feel like they need to be 100% qualified before applying for something or worry about coming across as bragging. It’s crucial to remember that sales are a normal part of the human experience, and everyone is selling in some capacity all the time.

Sales are not just about pushing a product or service; it’s a transference of energy and emotion. The energy that you show up with will be transferred, so it’s important to evaluate why you don’t want to be salesy and address any limiting beliefs that may be holding you back.

Many women may have a negative view of sales because they associate it with being pushy or dishonest. But if you truly believe in your product or service, then selling it is simply a matter of sharing your passion with others. This is where the importance of understanding your own values and the values of your potential customers comes into play. If you can connect with your customers on a personal level and show them how your product or service can add value to their lives, then you’ll be able to sell without feeling salesy or pushy.

The power of language when marketing and selling to your buyer

When contemplating what kind of content to create or what angle to take your sales strategy, it’s imperative that you consider your own personal language. When it comes to sales,  language plays a vital role in how your business is perceived by your audience. As Lynette notes, language has the ability to impact culture and shape the way people think and feel. This means that as a business owner, it’s important to be intentional about the language you use to describe your services or products.

By using your own voice, clients can create a more authentic and personalized experience for their audience. This approach extends beyond language to include other elements such as colors, branding, and imaging that feels true to who they are.

This advice isn’t limited to only when speaking to your clients, but also when considering fonts, styles, and colors. 

Lynette’s Transformational Sales System – How her clients are able to double their revenue 

Through her own trial, error, and success, Lynette has worked to develop her own transformational sales strategy in four simple steps.

First, ensure your messaging and branding align with your values and tap into who you truly are. Then, show up where your audience is and be a presence that attracts them to you. Additionally, seek guidance from a mentor or coach to work through any mindset or money issues that may be holding you back.

Once you’ve established these foundational steps, focus on listening to your potential client’s goals without having your own in mind. Engage them with questions that help shift their beliefs and empower them to believe in their own capabilities. Finally, propose your solution with confidence and ease.

By following these steps, you can create a sales experience that not only leads to more sales, but also transforms your clients’ lives. Remember, sales is not just about closing a deal, it’s about creating a positive impact on those you serve.

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