EP. 31: Approaching Canva Strategically, Technically, And Realistically with Brenda Cadman

For the modern business world, branding is critical. Every aspect of your website and content can impact whether a potential client stays or goes. It’s essential to have an inviting design that looks professional and aligns with your brand’s identity. However,  you don’t have to wait until you have the budget for a full-time graphic designer. In this podcast episode, we’ll explore how entrepreneurs can use Canva to create compelling designs and enhance their branding without breaking the bank.

In today’s episode, we are joined by business owner and educator, as well as one of fewer than 50 verified Canva experts in the world, Brenda Cadman. Through her courses, Brenda has helped thousands of small business owners, with a particular passion for aiding them in organizing their cluttered Canva accounts. Her goal is to establish an efficient system that allows users to devote more time to their passions and less time navigating Canva’s interface.

Listen in as we speak about:

  • Why Canva is a necessity in every business owner’s toolbox 
  • Brenda’s recommended Canva template shops 
  • Tips and tricks to navigating your Canva organization 
  • How to maximize Canva if you’re just starting out 

And much, much, more!

Why Canva is a necessity in every business owner’s toolbox

Canva is a critical tool for small business owners due to its capabilities and the ability to quickly turn around content for social media and printed material. However, Brenda also emphasizes the importance of investing in a branding designer to create a visual brand kit that appeals to the target client and represents brand values and personality. 

Brenda’s recommended Canva template shops

Working in Canva can often be overwhelming. Luckily, Canva offers some amazing templates to its users.

Brenda recommends starting with the Canva Library, which is free for Canva Pro members, when looking for templates. She suggests that people get clear on their needs and the look and feel they want before searching for templates. Other template shops she mentions include Creative Market and Template Tribe, but she emphasizes that what works for her may not work for everyone. 

At the end of the day, if you can’t find what you’re looking for, she suggests looking into dedicated memberships or hiring a graphic designer to custom create templates.

Tips and tricks to navigating your Canva organization

The next step to Canva expertise is organization. Brenda suggests avoiding the overwhelming homepage and using the projects tab to create custom folders. Even if the folder system isn’t ideal, it provides some structure. 

How to maximize Canva if you’re just starting out 

If you’re just beginning your journey into Canva, Brenda has honed her expertise for organization into two methods: Tackle the Mess and Start Fresh. 

Start Fresh involves creating a folder called “to organize” and moving all designs and images into it to have a clean desktop. Tackle the Mess involves getting a sense of what content is in the account and creating folders based on how the user intuitively searches for information. 

There is no one right way to organize, starting with typical folders like social media, client, presentations, and personal, which can lay a great foundation. 

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