Content-based marketing has become a wonderful tool for consumers and entrepreneurs alike. Consumers benefit from a more streamlined idea of how to get what they want, entrepreneurs are able to build a connection and display authenticity to their target market, and it can be a real joy to watch companies experiment with what works and what doesn’t. But content that is enjoyable for a viewer yet doesn’t compel them to buy can be a real detriment to a business & their marketing strategy.
In today’s episode, we are joined by content creator, social media strategist, founder of The Fierce Social Society, and podcast host Mandy Emerson. After joining the ranks of unemployed professionals in 2020, Mandy took a leap of faith and pursued her dream of earning a full income by using social media. She has since hosted Reel workshops, spoken at conferences & virtual summits, had multiple viral reels, sold 6 figures her first year in business & officially launched the Fierce Social Society Membership with over 185 members since opening in January 2022.
Listen in as we speak about:
- Building community and relationships through DM’s is a very relevant strategy
- How video content has impacted how brands market themselves
- Recommendations on how brands can create effective, targeted, reels
- Recommendations on how to approach reels with the intention of sales
And much, much more!
Building community and relationships through DM’s is a very relevant strategy
It may be laughed off by some to have only worked during 2020 when nobody was meeting, but networking through social media direct messaging is still a very useful and powerful strategy as long as it’s used authentically.
Mandy suggests that it’s important to maintain the personal touch of voice memos and videos to truly connect with potential customers or clients. She highlights the value of investing time in building connections and fostering a sense of community on Instagram.
How video content has impacted how brands market themselves
Video is here to stay. It is the preferred content for consumers, and it’s only getting more interesting. The way video is used however, is evolving.
Rather than choreographed dance numbers like in 2020, the trend now is towards more real, raw, and authentic videos, with less overproduction and more behind-the-scenes footage.
Recommendations on how brands can create effective, targeted, Reels
Let’s get this out of the way; Don’t learn the trendy Gen-Z dance and put it on your company’s Instagram page. Your audience wants content that is short and sweet, with a hook at the beginning to capture the viewer’s attention and deliver valuable content quickly. Give tips and tricks about your strategy, or create tutorials of your new product. Just posting isn’t going to help your brand when it’s not targeted to what your audience is looking for.
The relationship between Reels and sales
An alarming amount of entrepreneurs set up their Instagram accounts, invest in their brand, and wait for the sales to come through. The problem? That’s not the purpose of Reels. It’s to build trust and awareness of your brand so that your consumer knows where to go when they need your product.
Mandy compares Reels to movie trailers that can lead to sales, but the core of the content, such as carousels and longer videos, should be where the actual sales pitch happens.
It’s important to have realistic expectations for Reels and focus on capitalizing on the increased engagement they bring.
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