You’re creating content every week, you have the process down, but when you check the analytics, you’re not seeing the growth or leads you’re expecting. With all that time + effort, it’s easy to become frustrated when you don’t see an immediate (or long-term) ROI..
The good news is, this feeling that your content is not converting is incredibly common and solvable. With the right tools, you can develop your content, voice, and execution of content that converts.
In today’s episode, Emma brings her solo power to dive deeper into Three Content Pillars that will drive growth and sales on social media.
Listen in as we speak about:
- How being repetitive with your content can be a good thing
- Creating story-based, validating content to keep your audience engaged
- Why showing up as your authentic self is what your audience needs
- How your content can create and maintain connection points
And much, much, more!
How being repetitive with your content can be a good thing
When you become an experienced content creator, you may be thinking to yourself, “What is there even left for me to say? I’ve already said everything!”
The answer is; Say it again! But this time, say it with a new lens. Try looking at your topic from a new angle, repurposing your old content in a new format, or revisiting something you’ve already said.
Creating story-based, validating content to keep your audience engaged
Although the goal of creating content is to convert, don’t get lost in the vision. The center of content should always be storytelling. To take it a step further, your content should be stories that validate your audience.
Is your audience full of baseball fans? Tell a baseball story. Is your audience mostly made up of One Direction stans? Talk about your own fandom.
It’s up to you to keep your audience engaged.
Why showing up as your authentic self is what your audience needs
Today, consumers are looking to invest their time and money into a cause, company, or person they believe in. As a founder, they’re looking to invest in YOU.
It’s critical that you convey your authentic self in your content. Present yourself in a way that truly embodies who you are and what your product represents, rather than focusing on keeping your audience at arms length. You’ll be amazed by the results!
How your content can create and maintain connection points
Whether your content is what you want it to be now or whether it has room to grow, it’s critical that you remember that your content is there to create and maintain connection points with your target audience.
As you continue to develop your content, you’re building and maintaining your relationship with someone looking for your product or service. And the more they see your content, the more likely they are to eventually be led to a sale.
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