Last year, I was considering hiring someone I had found through Instagram. I had consumed her Instagram content, watched her stories, then found her podcast.
Excited, I tuned in. And then immediately realized this was NOT the type of person I wanted to work with.
Though polarizing, this opinion is not something to shy away from. Your podcast should 100% show who you are, what your brand stands for, and the principles your work is based on.
This is how you will begin to generate more leads from your podcast at its core.
Below are 5 tips for how to leverage your podcast to make more sales:
1. Promote Your Offer Within Your Episodes
Mention your offers in conversation or insert an ad break into each episode. This allows you to reach a highly engaged audience and create awareness for your product/service.
2. Offer Exclusive Promos to Your Listeners
These act as incentives to purchase in the heat of the moment, while listening to your show. They also provide you with data on sales coming directly from your podcast, that you can then retarget later on.
3. Bring on Industry Guests to Collaborate
Collaboration can help to increase your reach and bring in new potential customers. Consider having guests on your podcast who can promote your products or services, or create joint promotions with them.
4. Build Trust + Authority
Consistently provide valuable content through your show to demonstrate your knowledge base to your listeners. Knowing you are an expert will lead them to the sale more quickly.
5. Use Call-to-Actions
At the end of each podcast episode, encourage your listeners to take a specific action, such as subscribing to your email list, leaving a review, or visiting your website to learn more about your products or services.
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