39. Pairing Marketing Principles with Proper Branding, with Lauren Felter

No matter how compelling your content may be, your marketing strategy will not succeed if you don’t have a strong brand to tie it all together for your audience.  Although often treated as an after-thought, branding is the key aspect to everything that you put out with your content. Without it, your audience won’t know who you are, what you do, and why they should pay attention.

In today’s episode, we are joined by founder of Felter Unfiltered, Lauren Felter where she prides herself on a no shame, no shade approach, to her web design, branding and design education. By democratizing this education, Lauren puts the power of branding into the hands of companies no matter their stage.

Listen in as we speak about:

  • Branding guidelines for your specific industry
  • Advice for creating “scroll stopping” content
  • Ways to make your content stand out from a brand standpoint
  • How to approach your brand or rebrand creation

And much, much, more!

Branding color guidelines for your specific industry

Branding can be broad, but the more specifically you tailor your brand to your audience, the more likely they are to listen. 

When you are creating your branding, really think about what your market demographics are, and what kinds of colors will attract and hold their attention. The same can be applied for speech.

Advice for “scroll stopping” content

With so much opportunity for marketing happening on social media, companies have to be mindful of how their content can attract scrollers on Facebook, Instagram, etc.

Lauren advises to not change your marketing for social media, but to be sure to adapt your current marketing to work on the individual platforms. Format your fonts, shapes and images specifically for those platforms. Nothing that appears unprofessional will bring you the attention you want. 

Ways to make your content stand out from a brand standpoint

Consistency is the key to creating a great brand. Consistency of design, voice, and most of all actually posting! Your consumer needs to learn what to expect from your brand, and if they can’t depend on your content, then the odds of them returning are incredibly slim.

How to approach your brand or rebrand creation

If you’re experiencing creating your first brand or rebranding your current company, really put yourself in your consumers shoes. Write down what you want people to think and feel when they see your branding whether on social media, on billboards, or wherever they may see it. 

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