The Do’s and Don’ts Of Planning A Content Shoot

In this episode, Emma discusses the do’s and don’ts of planning a content shoot for social media and marketing assets. With the growing demand for more content, it’s crucial to have enough content, AND the right kind of content. Emma shares Ninety Five Media’s specific systems and tips for successful content shoot days, applicable to social media managers, founders, content creators, and influencers. Tune in for detailed insights on how to successfully plan and execute a content shoot.

Listen in as we speak about:

  • Tips for planning a successful content shoot 
  • What to include in a shoot prep document 
  • How to plan and outline video shoots

Tips for planning a successful content shoot 

To plan a content shoot efficiently, there are several key factors to consider. Firstly, it is important to have a clear intention for the shoot. Determine what you want to accomplish and how it aligns with your overall marketing goals. This sets the tone for the shoot and helps you focus on capturing the right content. Next, consider the type of content you want to create. Will it be video, photos, behind the scenes footage, or b-roll? Each type of content requires different preparations and equipment, so it is essential to plan accordingly. For example, if you are shooting mainly video, you may need to consider transitions, editing, and add-ons, which can be time-consuming. However, with proper preparation, even complex videos can be efficiently filmed.

The location of the shoot also plays a significant role in the type of shots you can capture. Consider the environment and how it aligns with your brand image and the content you want to create. A well-chosen location can enhance the visual appeal of your content and make it more engaging for your audience. Having a team to support you during the shoot is highly beneficial. They can help with various tasks, such as setting up equipment, managing props, and capturing additional footage. With a team (like Ninety Five Media), you can maximize your time and capture more content than you initially anticipated. Additionally, they can assist with post-production tasks, such as editing and organizing the content for different platforms.

What to include in a shoot prep document

Having a shoot prep document serves as a guide and reference point to ensure a smooth and successful shoot. Understanding the purpose and goals of the shoot allows for better planning and execution. The shoot prep document should outline the objectives and desired outcomes, ensuring that everyone involved is on the same page. This clarity helps to focus efforts and ensures that the content aligns with the overall vision.

It should also include details on the content to be captured, ensuring that all necessary shots are accounted for. This level of detail prevents missed opportunities and ensures that the final content is comprehensive and engaging. Creating a detailed shoot prep document also allows for greater efficiency in the content creation process. By outlining specific details such as what to wear, locations, and other logistical considerations; the shoot can be streamlined. This level of preparation minimizes downtime and maximizes productivity, ultimately resulting in a greater volume of content being captured!

How to plan and outline video shoots

Before the shoot, you should determine whether you will be using a phone, camera, or video camera to capture your videos. This decision will impact the quality and style of the content. It is also important to plan for any specific equipment needs, such as additional clips or accessories. You also have to plan the hairstyles, makeup looks, and outfits in advance to ensure that all goes to plan. Creators should consider the order in which they will film different looks to ensure a smooth transition between styles. This level of detail allows for efficient filming and ensures that the visuals align with the intended message or theme of the video.

You also should outline each video specifically. This includes determining the location of the shoot, whether it be a home, an office, or a rented shoot space. Creators should also consider any props or specific areas within the shoot space that they want to capture in the video. By outlining these details in advance, you can avoid scrambling on site and maximize your shoot time.

Connect with Ninety Five Media:



Join us inside our FREE course, Master Your Marketing

Apply to work with us – Podcast Management

Apply to work with us – Social Media Management

Leave a Reply

Your email address will not be published. Required fields are marked *

where you’ll get social media tips + tools to uplevel your business 

Join Us on Instagram