As we all know, editing video can be a monster to master.
There are so many small details that go into the creation of video content that can easily be overlooked, ultimately affecting the quality of your videos.
But why is the quality of your video so important if it’s “just on social media”?
Video gives you and your brand an opportunity to let more people know about what you offer in a visually engaging way.
Plus, video content gets more exposure and engagement than any static post, receiving almost double the amount of comments. That being said, now more than ever, video content is KEY to growth in today’s ever-changing media landscape.
So, where do you begin?
As an experienced social media marketing agency, we asked Team 95 for their #1 tip on creating quality video content. Here are their responses!
Paris, Account Manager
“With video content, always record more content than you think you need. Film b-roll, take extra shots, and play around with the location you’re shooting in.
This extra film can help you create additional videos in the future that will save you a lot of time in the long run!”
Carley, Account Manager
“Use the audio to your advantage! Using the beat of the song for transitions or image changes makes for a more appealing viewing experience!
For example, In a before/after Reel, showing the “after” image right when the beat drops lets that image have a moment!“
Emmy, Account Manager
“Batch your video content so you don’t need to record weekly! Create a detailed shot list for yourself so that you can record 10+ vids at a time and be done.
The more detailed you can get, the better! Plan out your outfits, hair / makeup, the audios you will use, what you’ll say in the vids, etc. This will set you up for success!
Hayden, Account Manager
“Always use trending audio to get more eyes on your Reel! If you see a trending audio you want to use on TikTok, bring it to Instagram ASAP.
What goes viral on TikTok also goes viral on Instagram & will stay trending for weeks at a time- giving your Reel the most exposure for the longest amount of time!”
With quality video editing, the likelihood of turning your followers into customers is much more likely, so it’s important to keep your skills sharp (or have a great social media manager to support you with this!)
Need a knowledgeable team to boost the quality of your content? You’re in the right place! Get started with us today!