5 Common TikTok Strategy Mistakes to Avoid for Faster Brand Growth

In the landscape of digital marketing, video content remains a powerhouse. If you’re building a brand and utilizing social media, especially TikTok, this episode is your go-to guide. In 2024, video content on TikTok is the fastest way to connect with your audience and boost brand reach. However, there are several pitfalls to navigate. In this episode, Emma dives into the top mistakes to avoid in order to achieve TikTok success.

Listen in as we speak about:

  • Professional Videography
  • Cross-Posting
  • Hashtag Hurdles
  • Neglecting Community Building
  • Ignoring Audience Feedback

And much, much, more!

Professional Videography 

Some swear by using professional videos, but the consensus is actually shifting towards authenticity. Consumers on TikTok crave real content. Shooting on your iPhone fosters a sense of familiarity and comfort, crucial for building a connection with your audience. Emma warns to not let the desire for professional videography hinder your start, and create overly polished content. Focus on relatability and relationship-building.


Cross-posting content from other platforms may seem convenient, but it’s a strategy fraught with issues. Trends often originate on TikTok and then migrate to other platforms. Failure to edit content for each platform’s unique features can result in algorithmic suppression. To maximize reach, Emma recommends creating a base video outside the app, then customizing it for TikTok, Instagram, or other platforms individually.

Hashtag Hurdles

Each social media platform has its own hashtag strategy. Copy-pasting Instagram hashtags onto TikTok won’t yield you the results you desire. Tailor your hashtags for each platform to maximize reach and engagement. Remember, trends on TikTok might have specific hashtags that won’t resonate on other platforms. Emma suggests editing your strategy accordingly for each platform.

Neglecting Community Building

In the digital age, online communities are very important. Brands must invest intentional effort and time into fostering a sense of belonging for their audience. Emma shares that this can be achieved through nicknames, engaging DM conversations, or targeting niche audiences. Building a community cultivates brand loyalty, a crucial component for sustained success.

Ignoring Audience Feedback

Your audience is the compass for your content strategy. Ignoring their feedback is a cardinal sin. Emma emphasizes the importance of paying attention to comments, DMs, and engagement metrics to understand what resonates with your audience. Constructive criticism is as valuable as positive feedback. Adapt your content based on audience preferences to ensure continued engagement and brand loyalty.

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