3 Content Pillars Every Brand Should Utilize

If you’ve ever struggled with creating content pillars for your brand, you’re in the right place. Crafting a compelling content strategy is crucial when building your online presence; especially if you’re aiming to stand out. Social media in 2024 is really leaning into authenticity and engagement. It’s not just about bombarding your audience with promotional content; rather, it’s about creating meaningful connections and providing value. When you’re able to do this consistently, you’ll be on your way to converting your followers into consumers! Let’s take a look at the three content pillars every brand should utilize:


I know, the second you read that you thought to yourself, “This isn’t 2016.”, but hear me out. Just because it’s educational does not mean that it has to be boring or stale. Consumers still seek out brands that can provide them with valuable insights and knowledge – they just want to be entertained when doing so. By positioning your brand as an authority in your industry, you not only attract potential customers, but also build trust and credibility. This can be done through  actionable advice, practical tips, or addressing challenges just to name a few ideas! 


Being vulnerable when appropriate is a sure fire way to quickly connect with your audience. Especially if you are the face of your business, you are at a major advantage compared to your competitors. Gone are the days of polished perfection; today’s consumers crave authenticity and relatability from the brands they support. If you’re comfortable, sharing more behind the scenes moments, photo dumps, family life, etc. are great for allowing your audience to get to know you. 


In a world where people are constantly seeking validation, brands have the opportunity to fill this need by acknowledging and celebrating their audience. Validating content revolves around recognizing your customers’ accomplishments, contributions, and unique experiences; thereby affirming their value and importance. Sharing UGC or customer appreciation posts not only shines a spotlight on your customer, making them special, but it also shows others that lots of people enjoy your product/service/offering, so they will too! 

By providing valuable insights, fostering authentic connections, and validating your audience, you can create a content strategy that not only engages, but also inspires and empowers.

Need help executing this for your own company? CLICK HERE to book a call and learn about how we can help.

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