Your June 2024 Marketing Updates: IG Starts Pushing Shares, TikTok’s New Interface, YouTube’s AI Features + MORE!

In this episode, Emma shares the latest June 2024 marketing updates that every marketer and business owner should know. From new tools on TikTok to Instagram’s evolving metrics and YouTube’s AI innovations, staying ahead of the curve is vital. Emma delivers in-depth insights into how these changes impact your marketing strategies and actionable advice on leveraging them for your brand’s growth. Whether you’re a DIY marketer or managing a team, this episode is packed with valuable information you can start using today.

Listen in as we speak about:

  • TikTok’s new management platform, TikTok Studio, and its implications for content creators.
  • Why Instagram Shares are gaining importance and how to make your content more shareable.
  • YouTube’s introduction of AI soundtracks, Dreamtrack, and its potential impact on the platform’s ecosystem.

And much, much more!

TikTok’s new management platform, TikTok Studio, and its implications for content creators

TikTok introduces TikTok Studio, a newly launched dashboard that allows creators to manage various aspects of their presence from video editing to performance analytics, accessible via desktop as well. This move aims to reduce reliance on external tools by consolidating editing, scheduling, and analytics under one roof, similar to efforts by other social media giants like Meta. However, Emma advises to continue using external editing apps to avoid data loss from potential app crashes. Despite uncertainties surrounding TikTok’s future due to pending bans, Emma encourages you to persist and even double down on your efforts on the platform, paralleling TikTok’s full-steam-ahead approach.

Why Instagram Shares are gaining importance and how to make your content more shareable

Shares on Instagram, previously a less emphasized engagement metric, are becoming crucial as they now correlate directly with increased Reach, according to Instagram’s top executives. Emma underscores the importance of Share rates—sends per reach—as they indicate how much users want others to discover content, thus amplifying your visibility. To enhance shareability, Emma advises creating content that is either relatable or entertaining. Relatable content makes viewers feel seen and more likely to share with like-minded individuals, while entertaining content prompts your audience to share with others for amusement. She encourages experimenting with these content types and tracking your performance.

YouTube’s introduction of AI soundtracks, Dreamtrack, and its potential impact on the platform’s ecosystem

YouTube has introduced AI-generated soundtracks called Dreamtrack, which allows you to add music to your videos without worrying about copyright violations, especially in YouTube Shorts. This could revolutionize how trending sounds emerge, potentially shifting favor towards AI-generated content. Emma notes the ethical considerations and broader implications of privileging AI over human-generated audio. Besides Dreamtrack, YouTube is exploring other AI features like green screens and auto-generated caption corrections. While these advancements offer new tools for creators, they also raise questions about the impact on human artistry and content creation, signaling significant shifts in the platform’s dynamics.

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