This month saw big changes in the digital marketing world, and you need to stay ahead! In our March Marketing Update, Emma breaks down the latest must-know shifts across platforms, from TikTok’s reinstatement in the App Store to Pinterest’s record-breaking growth and Instagram’s controversial new dislike button. Plus, TikTok is testing a game-changing subscription feature for its e-commerce platform, making it an even bigger rival to Amazon. Whether you’re a business owner, social media manager, or marketer, understanding these shifts will help you stay competitive and capitalize on emerging trends. Tune in as Emma unpacks the latest developments and outlines how they’ll impact your current social media strategy.
Listen in as Emma explains:
- What TikTok’s reinstatement means for your account
- How Pinterest’s growth could drive more traffic to your brand
- Why TikTok Shop’s subscription model might revolutionize e-commerce
And much, much more!
What TikTok’s Reinstatement Means for Your Account
After months of uncertainty, TikTok is once again available for download in the App Store. But while existing users can continue using their accounts without issue, new account creation remains problematic due to ongoing technical glitches. Emma explains why this matters for businesses looking to establish a presence on TikTok and what steps you should take if you’re experiencing access issues. With discussions about TikTok’s future in the U.S. still ongoing, she also shares how brands should operate on the platform going forward. If you’re using TikTok as part of your strategy, this update is crucial to understand so you can navigate the platform effectively in the coming months.
How Pinterest’s Growth Could Drive More Traffic to Your Brand
Pinterest has reached an all-time high in both user engagement and revenue, making it a must-watch platform for businesses looking to drive organic traffic. Emma explains that unlike other social media platforms that focus on keeping users engaged within the app, Pinterest is designed to send traffic to external websites, making it a powerful tool for brands. Emma breaks down why Pinterest’s recent surge in activity presents a major opportunity, and how you can optimize your strategy to increase your reach, improve discoverability, and ultimately drive more conversions.
Why TikTok Shop’s Subscription Model Might Revolutionize E-Commerce
TikTok is making a bold move into the subscription-based shopping space with a new feature that allows users to sign up for recurring product deliveries—similar to Amazon’s Subscribe & Save. This could be a game-changer for brands selling consumable products like beauty items, vitamins, or snacks, offering a new way to build customer loyalty and generate consistent revenue. Emma discusses how businesses can take advantage of this update, why now is the time to set up a TikTok Shop if you haven’t already, and what this means for the future of social commerce.
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