July is bringing some big changes to the most popular social platforms. Pinterest, Amazon, Meta, LinkedIn, and TikTok are each unveiling features and updates that will impact your content creation experience. In this episode, Emma sheds light on this exciting industry news, coupled with insights and perspectives to guide you through them. From partnerships that will boost revenue opportunities to the ups and downs of AI, you’ll get a first look at five key changes that are coming down the line. You’ll also learn how collaborators, in-app editing, and an emphasis on human-first content can boost your marketing efforts. Whether you’re active on every platform or dipping a toe into new areas, now’s the time to listen in and leverage the upcoming innovations.
Listen in as Emma explains:
- New Partners for Platforms and Creators
- What’s Happening with AI
- Why Personality Is Still the Biggest Competitive Advantage
And much, much more!
New Partners for Platforms and Creators
Pinterest is doubling down on search, discovery, and purchase behavior. If you’re a product brand, you’ll want to understand exactly how Pinterest’s integration with Amazon Storefront can work in your favor. Maybe it’ll be a big win for the gifting season or a chance to capitalize on what you’re already creating. Either way, this news is great for anyone looking to drive revenue, so jump on this if you’re eligible.
What’s Happening with AI
AI is still making a splash on social media. The latest news is giving creators something to celebrate and something to be cautious about. TikTok has announced that all live shopping experiences must include real-time speech or sign language. This means no pre-recorded or AI voices. Live means live. On the flipside, Meta is looking to lean even more heavily into AI for content and ad reviews, jumping from 50% to 90% of tasks being handled by AI. Expect to see more of this in the future, and stay proactive with your compliance by tuning into these Monthly Marketing Updates episodes.
Why Personality Is Still Your Biggest Competitive Advantage
As more brands roll out AI avatars, personality and human touch will continue to stand out. The social space is already becoming saturated with AI slop and content can get lost in the sea of sameness. By being human and sharing who you are, you’ll build trust with your audience where competitors may lose it. There are good ways and bad ways to use AI. Keeping your unique personality in the mix with your content is one of the best decisions you can make.
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