If your audience can’t find you, how will they ever buy from you? In this episode, Emma shares how Ninety Five Media transformed an established enterprise brand’s overlooked social media presence into conversion tidal wave. Although the company had a national reputation, beautiful products, and multiple in-house marketing professionals, no one fully owned its organic social media strategy until Ninety Five Media stepped in. With the help of an agency partner, the brand doubled its Instagram audience, increased reach by 400%, and grew profile visits by 1,800%. With this client case study, you’ll also learn why your own brand’s awareness must come before conversion, how video helps buyers understand physical products, and why assigning clear ownership to social media can unlock never-before-seen growth even for established brands.
Listen in as Emma explains:
- Why social media ownership is essential for brand growth
- How conversion metrics create more effective content strategies
- Why consistent video content accelerates audience discovery
And much, much more!
Why social media ownership is essential for brand growth
When social media belongs to “whoever has time,” it often falls to the wayside. Content gets repurposed without a plan, publishing becomes inconsistent, and the platform never gets the strategic attention it needs. Assigning clear ownership gives your social media the capacity to support bigger business endeavors. A dedicated team can create platform-specific content, maintain consistency, track performance, and turn social media from an overlooked task into a dependable business growth channel.
How conversion metrics create more effective content strategies
Follower growth, likes, and reach provide helpful context, but they shouldn’t become your primary definition of success. Instead, start by identifying the first meaningful action a potential customer should take in your buying process, whether that’s requesting a sample, booking a consultation, or visiting your website. Once you know that goal, you can create content with a specific purpose and measure success by how well it moves people toward that next step, not just how many people engaged with the post.
Why consistent video content accelerates audience discovery
Consistent posting helps both the audience and the platform understand what to expect from your brand. And publishing video is still the most effective way to go. Potential buyers get to experience product details that static photography can never fully communicate. Instagram Stories add another layer by reaching users who rarely scroll the feed and including direct links to conversion pages. Together, feed content, video, and Stories create more opportunities for discovery and move your audience toward the next stage of the buying journey.
🔗Links & Resources:
Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry
Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint
Just because you haven’t seen results yet doesn’t mean it has to stay that way. Want to find out what’s holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check
Connect with Ninety Five Media:
Check out our website: ninetyfivemedia.co
Follow us on Instagram: instagram.com/ninety.five.media
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