Omni-channel marketing isn’t about being on ALL of the platforms
It’s about client experience above all else.
Just because you’re on eight different digital marketing platforms does not mean that you have an omni-channel marketing presence — that is multi-channel.
In contrast, an omni-channel experience is when there aren’t just multiple channels for your audience to interact with you on, but these channels are so well connected that they scream your brand.
The client experience is seamless and integrated as they jump from platform to platform and interact with your brand.
This is one of the biggest issues I see with newer brands – you’re trying to be everywhere, testing the waters to find your “best” platform…
But along the way, you lose your brand.
You forget that your audience, if loyal / ideal, will want to find you on more than just Instagram or TikTok.
So, what happens if they hop from TikTok where you are outgoing, bubbly, and educational – over to your website where your branding is formal + mature?
You’re going to lose them right there.
When you think about building an omni-channel marketing presence, begin with your client experience.
Not only do we help our clients grow their online presence, but we strategically look at each platform and the brand consistency between them all.
Our Social Media Management clients get it all.