📹 When did you start recording video content for your marketing?
The first vids I ever recorded were batched out in my NYC apartment in 2018
Trust me when I say – it was awkward AF, but I knew that this content was needed
🤓 I had a janky lighting set up and created a studio in the corner of my apartment to record weeks of video content at a time
I would switch shirts and hair styles between every take to make it seem like they were recorded on different days
At the time, you could only post <60 sec clips to your feed, and I would spend hrs editing down long winded thoughts to 59 seconds
Was this content “good”? No
Did it help build my account? Yes
Did it deepen trust with my audience? Yes
Did it prepare me for all of the video we shoot today? YES
Although I cringe watching this footage back (it’s still on our feed if you scroll back + want to see baby Emma😅), this video content was foreshadowing the future of digital marketing that we are living in today
✋🏼 Avoiding creating video content isn’t cute anymore – it’s what’s holding your brand back from scaling.
It’s going to be hard at first. Any change is difficult when you begin
But if you stop at the first Reels that gets 50 plays, you’re never going to get to a point where your content is getting 5k, 10k, even 100k views 🔥
Today, we work with our clients to provide prompts and guides for their video content. We optimize what they record and repurpose to ensure maximum visibility
➡️ Head here to work with us