Social Media Marketing Updates: February 2024

A new month brings new social media marketing updates! These are some of our favorite topics to cover because platforms are constantly evolving, bringing new ideas to increase brand presence, new ways to engage, and new ways to create. We’re excited to share this month’s updates, each promising to reshape how we interact and create content that resonates with our audience.

Let’s get started! 

Instagram Polls

Say hello to a new way to engage! Instagram now allows users to create polls within their posts to promote higher community engagement. By incorporating polls within captions, brands can encourage interaction from their followers. This fosters a sense of community and involvement from those who follow them. Although this feature was announced at the end of 2023, the polls are now available to a wider audience, making it the perfect time to test it out!

TikTok AI Song Generation

TikTok continues to innovate with its latest AI-driven song generation feature. This tool allows any user to create an original song by typing in a prompt. With trending sounds ruling this platform, this is the perfect way to create a sound that can be picked up by other users, and increase your profile’s reach. This presents an opportunity to add a unique and memorable element to your TikTok content! Doing so will help capture the attention of viewers and enhancing brand recognition.

YouTube Thumbnail Testing

Can’t decide which image to use for your newest video? Now you don’t have to choose! YouTube is testing a new tool that allows creators to A/B test thumbnails. This will allow creators to better understand what captures their audience’s attention, while bringing more insight for future content planning.  This will ensure they are getting the most clicks and views on every video! 

Instagram Custom Stickers

When posting to stories on Instagram, you can now create a custom sticker out of any photo in your camera roll! This feature is great for creating custom branded content, or adding an element to your story posts that makes it more eye-catching, engaging, or even adding an element of humor for increased interactions. Instagram’s custom stickers offer endless possibilities for you to amplify your brand’s presence and drive meaningful interactions with your audience.

Q1 is the perfect time to level up your business on social media. If you’re struggling to find the time to keep up with all the social media marketing updates as the owner of your business, we’d love to help. CLICK HERE to work with us!

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