The Instagram Algorithm… is there anything more elusive than this term?! For years, social media managers have been trying to crack the code, allowing their content to rule the feed and be shown across the home page, explore page, Stories, and Reels.
In simpler terms, the Instagram Algorithm is a set of “rules” that rank content on the platform. If you’re working WITH the algorithm, your content has a better chance of being seen by a wide range of users. If you’re not, it’s possible your content is getting lost on the home page and isn’t being seen by any audience, much less your target audience!
Since these rules are always changing, it’s challenging to have your content at the top of the feed at all times, but there are a few things you can be doing to increase your chance of immense visibility!
Focus on Video
Where static images used to be the only way, now video content is the queen of engagement. The algorithm favors dynamic content that keeps users scrolling and watching. Experiment with different video formats, and try using trending sounds/videos. You can also work to give your audience a sense of who your brand is through varied video content.
The more users interact with your content, the more favorably the algorithm responds. Start by replying to comments and DMs in a timely manner. Then dedicate time to interact with other accounts. This creates a strong brand presence, and exposes your account to new users, which further builds your community!
Posting consistently does NOT mean posting every day. Because Instagram rewards accounts that are consistently showing up on the app, you’ll want to develop a posting schedule that aligns with your audience’s peak activity times. Maintaining a regular cadence signals to the algorithm that your account is active and relevant. It also builds anticipation among your followers that look forward to hearing from you!
Leverage the platform’s built-in analytics tools to gain insights into your audience’s behavior. Understand which posts perform best, identify peak engagement times, and adapt your content strategy accordingly. If you don’t understand analytics, it is imperative to partner with a digital marketing team to help you decipher them correctly!
Cracking the Instagram algorithm code requires a multifaceted approach; one that takes a lot of time and effort that you, as a business owner, might not have readily available. If you’re ready to finally take your business to the next level, BOOK A CALL WITH US to learn more about what we can do for your brand so you never have to think about handling the day-to-day again!